Survey: FebruaryCustomer Satisfaction at 98 Percent Positive

DARIEN, Illinois (March 6, 2018) –, the instant life insurance price comparison service that is dedicated to simplifying the life insurance buying experience, announced today that its telephone sales agents achieved a 98% positive customer satisfaction ranking in February.

“We are thrilled but not surprised to have achieved these outstanding customer satisfaction results in February, which come on the heels of our previously-announced 350,000th customer milestone,” remarked vice president, Michelle Zieba. “Our experienced telephone agents are kind and easy to deal with. On a serious purchase like this, it’s natural to want thorough advice and guidance, especially if the customer has a medical condition history. Our goal is to provide sound advice to families who have made the wise decision to purchase life insurance and then support that decision with the speediest policy delivery service in the business.”

In a non-scientific survey conducted throughout February by the company, life insurance shoppers who called for advice were shortly thereafter asked to grade their experience. Approximately 800 respondents voted as follows: Excellent (83%), Very Good (12%), Good (3%), Fair (1%) and Poor (1%). distributes term life, whole life, universal life, final expense and accidental death insurance to middle market families. Customers can buy online or buy by phone on a modern, paperless basis. The average policy face value is $400,000. The company’s comparative rater, which allows anonymity for maximum customer privacy, gives accurate quotes even when there is a medical issue history or the applicant is currently taking prescription drugs.

Rob Goss, executive vice president, remarked, &Life insurance markets are modernizing as evidenced by the sales growth of policies that do not require a medical exam or medical records retrieval. Such policies now account for 40 percent of our new business. For applicants who require a paramed exam and off-internet retrieval of their medical records, we’re seeing that 90 percent of our policies are underwritten and delivered in under 35 days, which is significantly faster than historical norms. The telephone agents that we have in place compliment nicely the quotation and order-routing technology that we designed and brought to market.& offers free quotes and advice through licensed telephone agents that are available 7 AM to 8 PM Central Daylight Time, 7 days a week. Instant, online quotes are available 24×7 at

Life insurance prices are now at or near all-time lows among the big brand life insurers

The chart below reveals current best prices for a healthy applicant with no ratable issues on a 10-year, medically underwritten, level term life policy that covers death by any cause, at any time, in any place, except for suicide within the first two policy years (one year in some states). Term life premiums rise after the initial rate guarantee period. Rates for 15, 20, 25, 30 years and lifetime are also available for instant viewing at Some term life allow conversion to permanent insurance without having to undergo further underwriting.

10 Year Term Life, Sample Monthly Premiums
Female Monthly Rates
10 Year Term Life, Sample Monthly Premiums
Male Monthly Rates

The sample premiums shown above are subject to underwriting by each participating insurer. Term life premiums rise at the end of the initial rate guarantee period.

Past Accolades for

  • 2021: Celebrates 1,000 Google Reviews Averaging 4.8 Stars
  • "2017 Life Insurance Innovation" award winner... Life Insurance Direct Marketing Association
  • "The premier Web site in terms of details and ease of use..." -- Yahoo! FINANCE
  • Twice Ranked #1 life insurance website by Kiplinger's
  • Named a "100 Most useful website" by MSN Money
  • Past Winner: Forbes' "Best of the Web"
  • "The best website I've found..." -- Dallas Morning News
  • "...we'd recommend you do your insurance shopping here..." -- Barron's
  • "...outstanding - as good as a Web site on insurance can possibly be. Hats off and a gold star to the top insurance site on the Web." -- Insurance for Dummies

About is an insuretech pioneer that caters to self-directed life insurance shoppers at The company's innovative technology allows customers to instantly view quotes from 40 insurers and buy from the company of their choice on a paperless basis. The company's comparative rater also reveals underwriting guidelines for improved accuracy. More than 390,000 people have purchased policies through since the firm's founding in 1984. According to Data Bridge Market Research, the insuretech market is expected to witness market growth at a rate of 42.4% in the forecast period of 2021 to 2028 and is expected to reach $46 billion by 2028.

Survey Methodology

Life insurance policies described, quoted, shown and illustrated in this press release may not be available in all states and certain terms may vary by state where required by state law. The supplemental policies described provide limited benefits and are NOT comprehensive health insurance or major medical insurance and they do NOT satisfy a person's individual obligation to secure the requirements of minimum essential coverage under the Affordable Care Act (ACA). For more information about the ACA, refer to Policies examined include American Family Life Insurance Company, Madison, WI, policy form ICC14-LD10001; American National Insurance Company, Galveston, TX, policy form ART 12; Assurity Life Insurance Company, Lincoln, NE, policy form I L1702; Banner Life Insurance Company, Urbana, MD, policy form ICC08-LIA, and William Penn Life Insurance Company, Garden City, NY, policy form LIA-WP, both Legal & General America companies; Foresters Financial of Toronto, Canada, under form ICC16 770620; Haven Life Insurance Agency, Issued by C.M Life Insurance Agency, LLC, a subsidiary of Massachusetts Mutual Life Insurance Company (Mass Mutual) of Springfield, MA. Policy form # ICC19PCM-SI 0819); Lincoln Life & Annuity Insurance Company of New York, Syracuse, NY, policy form LEF06321-18_7-10, and The Lincoln National Life Insurance Company, Fort Wayne, IN, policy form LEF06321_5-12, both insurance company affiliates of Lincoln National Corporation, whose marketing name is Lincoln Financial Group; John Hancock Life Insurance Company (U.S.A) of Boston, MA 02117, on policy form number ICC16 2016TERM and John Hancock Life Insurance Company of New York, Valhalla, NY 10595, Minnesota Life Insurance Company and Securian Life Insurance Company of St. Paul, MN under policy number F76777-15; Pacific Life Insurance Company of Newport Beach, CA, policy form P16YLT. North American Company for Life & Health Insurance, Chicago, IL, policy form LS174; Penn Mutual Life Insurance Company of Horsham, PA, under policy form ICC13-LT; Principal Life Insurance Company of Des Moines, IA, under policy form ICC17 SN 104; Protective Life and Annuity, Birmingham, AL, policy form TI-15; Pruco Life Insurance Company of New Jersey, Newark, NJ, policy form ORD 96200-2010, me