Survey: FebruaryCustomer Satisfaction at 98 Percent Positive

DARIEN, Illinois (March 6, 2018) –, the instant life insurance price comparison service that is dedicated to simplifying the life insurance buying experience, announced today that its telephone sales agents achieved a 98% positive customer satisfaction ranking in February.

“We are thrilled but not surprised to have achieved these outstanding customer satisfaction results in February, which come on the heels of our previously-announced 350,000th customer milestone,” remarked vice president, Michelle Zieba. “Our experienced telephone agents are kind and easy to deal with. On a serious purchase like this, it’s natural to want thorough advice and guidance, especially if the customer has a medical condition history. Our goal is to provide sound advice to families who have made the wise decision to purchase life insurance and then support that decision with the speediest policy delivery service in the business.”

In a non-scientific survey conducted throughout February by the company, life insurance shoppers who called for advice were shortly thereafter asked to grade their experience. Approximately 800 respondents voted as follows: Excellent (83%), Very Good (12%), Good (3%), Fair (1%) and Poor (1%). distributes term life, whole life, universal life, final expense and accidental death insurance to middle market families. Customers can buy online or buy by phone on a modern, paperless basis. The average policy face value is $400,000. The company’s comparative rater, which allows anonymity for maximum customer privacy, gives accurate quotes even when there is a medical issue history or the applicant is currently taking prescription drugs.

Rob Goss, executive vice president, remarked, &Life insurance markets are modernizing as evidenced by the sales growth of policies that do not require a medical exam or medical records retrieval. Such policies now account for 40 percent of our new business. For applicants who require a paramed exam and off-internet retrieval of their medical records, we’re seeing that 90 percent of our policies are underwritten and delivered in under 35 days, which is significantly faster than historical norms. The telephone agents that we have in place compliment nicely the quotation and order-routing technology that we designed and brought to market.& offers free quotes and advice through licensed telephone agents that are available 7 AM to 8 PM Central Daylight Time, 7 days a week. Instant, online quotes are available 24×7 at

Life insurance prices are now at or near all-time lows among the big brand life insurers

The chart below reveals current best prices for a healthy applicant with no ratable issues on a 10-year, medically underwritten, level term life policy that covers death by any cause, at any time, in any place, except for suicide within the first two policy years (one year in some states). Term life premiums rise after the initial rate guarantee period. Rates for 15, 20, 25, 30 years and lifetime are also available for instant viewing at Some term life allow conversion to permanent insurance without having to undergo further underwriting.

10 Year Term Life, Sample Monthly Premiums
Female Monthly Rates
10 Year Term Life, Sample Monthly Premiums
Male Monthly Rates

The sample premiums shown above are subject to underwriting by each participating insurer. Term life premiums rise at the end of the initial rate guarantee period.

Past Accolades for

  • 2023: reaches 410,000 customers 
  • 2023: celebrates 130,500 Home Page Customer Reviews averaging 4.68 Stars 
  • 2023: celebrates 2,300 Google Reviews averaging 4.8 Stars 
  • "Life Insurance Innovation" award winner... Life Insurance Direct Marketing Association 
  • "The premier Web site in terms of details and ease of use..." -- Yahoo! FINANCE 
  • Twice Ranked #1 life insurance website by Kiplinger's 
  • Named a "100 Most useful website" by MSN Money 
  • Past Winner: Forbes' "Best of the Web" 
  • "The best website I've found..." -- Dallas Morning News 
  • "...we'd recommend you do your insurance shopping here..." -- Barron's 
  • "...outstanding - as good as a Web site on insurance can possibly be. Hats off and a gold star to the top insurance site on the Web." -- Insurance for Dummies 

Survey Methodology

Fifty leading life insurers rated “A” or better were polled as to how they underwrite breast cancer survivors for a California resident. Rates may differ in New York. Life insurance policies described, quoted, shown and illustrated throughout this press release may not be available in all states. Banner Life Insurance Company, Urbana, MD, policy form ICC08-LIA, and William Penn Life Insurance Company, Garden City, NY, policy form LIA-WP, both Legal & General America companies; Haven Life, a subsidiary of Massachusetts Mutual, Springfield, MA, policy form ICC19PCM-SI 0819; Pacific Life Insurance Company, Omaha, NE, policy form ICC18 A18LYAP Protective Life Insurance Company, Birmingham, AL, policy form ICC12-400 and Protective Life and Annuity in NY under policy form PL-400- NY; Pruco Life Insurance Company of New Jersey, Newark, NJ, policy form ORD 96200-2010, member companies of Prudential Financial, Inc., Newark, NJ; The Savings Bank Mutual Life Insurance Company of Massachusetts, Woburn, MA, policy form ICC17-A-91 (SBLI and The No Nonsense Life Insurance Company are registered trademarks of The Savings Bank Mutual Life Insurance Company of Massachusetts, Transamerica Financial Life Insurance Company, Harrison, NY, policy form APA 40NY- 107 and Transamerica Life Insurance Company, Cedar Rapids, IA, policy form APA401008T, both AEGON companies. 

About operates an Internet-based life insurance exchange at The company also provides private label, co-branded life insurance technology and fulfillment services to insurance companies, financial institutions, affinity groups, banks, credit unions, property & casualty agencies, trade associations, and other affinity groups with large customer bases. The company’s proprietary technology provides instant quotes and illustrations from 50 leading life insurers and enables a quick, paperless purchase process . More than 400,000 people have purchased policies through since the firm’s founding in 1984. Visit for more information or to explore the life insurance quoting experience online.