Instant Decision Life Insurance Plans Rise in Popularity; Say Goodbye to Medical Exams, Paperwork, and Time Delays

  • Instant decision term life insurance plans now available up to $1 million
  • Life insurance rates remain at all-time lows despite COVID-19 pandemic

DARIEN, Illinois (December 28, 2020) –, the online life insurance brokerage that offers comparative quotes from 40 leading life insurers and allows customers to purchase from the company of their choice, today announced the debut of an “Instant Decision” selector on the desktop version at that enhances the online shopping experience by revealing those life insurers who offer instant decision underwriting. The new feature is available on the company’s desktop platform.

“When they talk about accelerated underwriting and how modern technology can benefit life insurance shoppers, instant decision is as fast as it gets,” said CEO, Robert Bland. “The new instant decision life insurance plans are ushering in a new era of speed and convenience for life insurance shoppers, which is innovation we welcome.”

Life insurance above $100,000 typically require a paramedical interview, which is a face-to-face interview with a technician that is licensed to draw blood. The typical paramedical interview entails answering application questions, measuring height and weight, and taking blood and urine samples for laboratory analysis. Conversely, instant decision underwriting entails a computerized assessment of the application combined with outside records in order to make an underwriting decision.

Michelle Zieba, vice president, remarked, “We’ve combined the technology of our award-winning, 40-company rating engine with the instant decision technology of certain life insurers to come up with an exciting win-win for our customers. Historically, shopping for life insurance has been a laborious, time-consumer chore, but we’ve changed all that. Now, life insurance shoppers who visit can view instant quotes and buy from their choice of several instant-decision insurers.”

Handy tips for life insurance shoppers

Zieba cautions that instant decision plans may not be for everybody. “Because the instant decision underwriting technology is new and evolving, these plans tend to accept applicants who are in good health with no serious medical histories or hazardous activities. For example, well-controlled diabetics could get accepted. Because we publish actual underwriting guidelines on our platform, life insurance shoppers will know the acceptance rules before they apply.”

Zieba cautions that the instant decision plans above $100,000 might not accept applicants with the following characteristics and that such applicants “would have a higher success at achieving a low rate by volunteering for a paramedical interview.”

For those seeking to apply for an instant decision life insurance policy, has prepared the following list of generalized guidelines based upon its experience with the new instant decision plans:

  • No serious illness history
  • No pending medical procedures prescribed that have not yet been completed
  • No current history of chronic anxiety but a past temporary bout of anxiety might be acceptable
  • No current prescription drug use for any serious medical condition, except for mild hypertension or elevated cholesterol
  • No history of opioid prescriptions
  • No driving tickets or accidents within the past 3 years, no DUI within the past 5 years
  • No driving tickets or accidents within the past 3 years, no DUI within the past 5 years
  • No plans to visit any foreign countries that are on the State Department Warning List
  • Applicants above age 50 should have a regular physician and a history of regular checkups over the most recent 24 months
  • No recent hospitalization due to COVID-19 and no history of requiring a ventilator

Having an adequate amount of life insurance in place is important and everybody’s situation is unique. Here are some guidelines:

  • For people who work and have dependents, children or a mortgage: 10-15 times income
  • For home caregivers: $300,000 minimum
  • For burial-only coverage: $10,000-$25,000

Instant decision term life plans are now value-priced

The chart of sample monthly premiums below reveals the best possible monthly prices for a 10-year, instant decision level term life policy. Most 10-year term life policies are renewable, without evidence of insurability, to age 90+ and may be convertible to permanent insurance without having to undergo further underwriting. Other initial rate guarantee periods such as 15, 20, 25, 30 years and longer are also available as are Guaranteed Universal Life and Whole Life, both of which can provide a level death benefit and level premium for life.

Instant Decision Sample Rates, 10 Year Term
Female Monthly Rates
Instant Decision Sample Rates, 10 Year Term
Male Monthly Rates
Instant Decision Sample Rates, 20 Year Term
Female Monthly Rates
Instant Decision Sample Rates, 20 Year Term
Male Monthly Rates
Instant Decision Sample Rates, 30 Year Term
Female Monthly Rates
Instant Decision Sample Rates, 30 Year Term
Male Monthly Rates

The sample premiums shown above assume that the applicant is in good health and has no ratable medical issues. Applicants with pre-existing medical issues can view instant quotes at Customers who want quotes and advice by phone can talk to our licensed specialists by calling (800) 556-9393.

Past Accolades for

  • 2023: reaches 410,000 customers 
  • 2023: celebrates 130,500 Home Page Customer Reviews averaging 4.68 Stars 
  • 2023: celebrates 2,300 Google Reviews averaging 4.8 Stars 
  • "Life Insurance Innovation" award winner... Life Insurance Direct Marketing Association 
  • "The premier Web site in terms of details and ease of use..." -- Yahoo! FINANCE 
  • Twice Ranked #1 life insurance website by Kiplinger's 
  • Named a "100 Most useful website" by MSN Money 
  • Past Winner: Forbes' "Best of the Web" 
  • "The best website I've found..." -- Dallas Morning News 
  • "...we'd recommend you do your insurance shopping here..." -- Barron's 
  • "...outstanding - as good as a Web site on insurance can possibly be. Hats off and a gold star to the top insurance site on the Web." -- Insurance for Dummies 

Survey Methodology

Fifty leading life insurers rated “A” or better were polled as to how they underwrite breast cancer survivors for a California resident. Rates may differ in New York. Life insurance policies described, quoted, shown and illustrated throughout this press release may not be available in all states. Banner Life Insurance Company, Urbana, MD, policy form ICC08-LIA, and William Penn Life Insurance Company, Garden City, NY, policy form LIA-WP, both Legal & General America companies; Haven Life, a subsidiary of Massachusetts Mutual, Springfield, MA, policy form ICC19PCM-SI 0819; Pacific Life Insurance Company, Omaha, NE, policy form ICC18 A18LYAP Protective Life Insurance Company, Birmingham, AL, policy form ICC12-400 and Protective Life and Annuity in NY under policy form PL-400- NY; Pruco Life Insurance Company of New Jersey, Newark, NJ, policy form ORD 96200-2010, member companies of Prudential Financial, Inc., Newark, NJ; The Savings Bank Mutual Life Insurance Company of Massachusetts, Woburn, MA, policy form ICC17-A-91 (SBLI and The No Nonsense Life Insurance Company are registered trademarks of The Savings Bank Mutual Life Insurance Company of Massachusetts, Transamerica Financial Life Insurance Company, Harrison, NY, policy form APA 40NY- 107 and Transamerica Life Insurance Company, Cedar Rapids, IA, policy form APA401008T, both AEGON companies. 

About operates an Internet-based life insurance exchange at The company also provides private label, co-branded life insurance technology and fulfillment services to insurance companies, financial institutions, affinity groups, banks, credit unions, property & casualty agencies, trade associations, and other affinity groups with large customer bases. The company’s proprietary technology provides instant quotes and illustrations from 50 leading life insurers and enables a quick, paperless purchase process . More than 400,000 people have purchased policies through since the firm’s founding in 1984. Visit for more information or to explore the life insurance quoting experience online.