Celebrates350,000th Customer Milestone

Spearheading the InsureTech revolution in life insurance distribution, continues to delight customers with instant, anonymous quotes, a 50-company database, a content rich comparative rating engine and streamlined underwriting

DARIEN, Illinois (February 19, 2018) –, the online life insurance price comparison service that offers understanding, simplicity and savings to beleaguered life insurance shoppers, has today announced that Leanne Bobo of Copperas Cove, Texas has become its 350,000th policyholder.

“We’re delighted to have Leanne on board as our 350,000th customer and even happier to hear that we were able to obtain coverage for her at a great price,” said founder and CEO, Robert Bland. “Leanne is a perfect example of how we help people with health conditions secure life insurance. We’ve solved the problems of customer confusion and manual, time-consuming shopping by bringing to market proprietary technology that yields instant quotes that are custom-tailored to the customer’s individual health and lifestyle profile. Giving accurate quotes up front saves time and removes unwanted surprises later on.”

Leanne remarked, “LifeQuotes was great. My goals were to cover last expenses and have some money left over for my family. After being declined and rated up at other life insurance websites due to my health history, I was frustrated and confused. gave me instant quotes, a significant savings compared to other insurance websites and an easy purchase process. My monthly premium came in under budget and I secured the coverage I was seeking from an A+ rated insurance company.”

Online Freedom

The technology allows life insurance shoppers to obtain instant, comparative quotes from 50 leading life insurers ($5,000 to $25 million) on a private, anonymous basis and enables purchase from any company shown on a smooth, paperless basis. Today, 40% of customers enjoy no-exam underwriting, which means they are able to skip the paramed exam. Quotes are available for both U.S. citizens and non-citizens.

More good news for life insurance shoppers. Rates are at or near all-time lows.

The chart below reveals current best prices for a healthy applicant with no ratable issues on a 10-year, medically underwritten, level term life policy that covers death by any cause, at any time, in any place, except for suicide within the first two policy years (one year in some states). Term life premiums rise after the initial rate guarantee period. Rates for 15, 20, 25, 30 years and lifetime are also available for instant viewing at Some term life policies allow conversion to permanent insurance without having to undergo further underwriting.

10 Year Term Life, Sample Monthly Premiums
Female Monthly Rates
10 Year Term Life, Sample Monthly Premiums
Male Monthly Rates

All of the sample premiums shown require a signed application, a paramedical interview, a review of the applicant’s medical records, and acceptance by each underwriting company.

Past Accolades for

  • 2022: Celebrates 400,000th Customer Milestone
  • 2021: Celebrates 1,000 Google Reviews Averaging 4.8 Stars
  • "2017 Life Insurance Innovation" award winner... Life Insurance Direct Marketing Association
  • "The premier Web site in terms of details and ease of use..." -- Yahoo! FINANCE
  • Twice Ranked #1 life insurance website by Kiplinger's
  • Named a "100 Most useful website" by MSN Money
  • Past Winner: Forbes' "Best of the Web"
  • "The best website I've found..." -- Dallas Morning News
  • "...we'd recommend you do your insurance shopping here..." -- Barron's
  • "...outstanding - as good as a Web site on insurance can possibly be. Hats off and a gold star to the top insurance site on the Web." -- Insurance for Dummies

About is an Insurtech pioneer that caters to self-directed life insurance shoppers at  The company's innovative technology allows customers to instantly view quotes from 50 insurers and buy from the company of their choice on a paperless basis. The company's proprietary rating engine and illustration system also reveals underwriting guidelines for improved accuracy and customer transparency. LifeQuotes also provides life insurance telephone fulfilment services to larger organizations.

More than 400,000 people have purchased policies through since the firm's founding in 1984. According to Data Bridge Market Research, the Insurtech market is expected to witness market growth at a rate of 42.4% in the forecast period of 2021 to 2028 and is expected to reach $46 billion by 2028 as more and more self-directed consumers discover the benefits on buying online.

Survey Methodology

Life insurance policies described, quoted, shown and illustrated in this press release may not be available in all states and certain terms may vary by state where required by state law. The supplemental policies described provide limited benefits and are NOT comprehensive health insurance or major medical insurance and they do NOT satisfy a person's individual obligation to secure the requirements of minimum essential coverage under the Affordable Care Act (ACA). For more information about the ACA, refer to Policies examined include American Family Life Insurance Company, Madison, WI, policy form ICC14-LD10001; American National Insurance Company, Galveston, TX, policy form ART 12; Assurity Life Insurance Company, Lincoln, NE, policy form I L1702; Banner Life Insurance Company, Urbana, MD, policy form ICC08-LIA, and William Penn Life Insurance Company, Garden City, NY, policy form LIA-WP, both Legal & General America companies; Foresters Financial of Toronto, Canada, under form ICC16 770620; Haven Life Insurance Agency, Issued by C.M Life Insurance Agency, LLC, a subsidiary of Massachusetts Mutual Life Insurance Company (Mass Mutual) of Springfield, MA. Policy form # ICC19PCM-SI 0819); Lincoln Life & Annuity Insurance Company of New York, Syracuse, NY, policy form LEF06321-18_7-10, and The Lincoln National Life Insurance Company, Fort Wayne, IN, policy form LEF06321_5-12, both insurance company affiliates of Lincoln National Corporation, whose marketing name is Lincoln Financial Group; John Hancock Life Insurance Company (U.S.A) of Boston, MA 02117, on policy form number ICC16 2016TERM and John Hancock Life Insurance Company of New York, Valhalla, NY 10595, Minnesota Life Insurance Company and Securian Life Insurance Company of St. Paul, MN under policy number F76777-15; Pacific Life Insurance Company of Newport Beach, CA, policy form P16YLT. North American Company for Life & Health Insurance, Chicago, IL, policy form LS174; Penn Mutual Life Insurance Company of Horsham, PA, under policy form ICC13-LT; Principal Life Insurance Company of Des Moines, IA, under policy form ICC17 SN 104; Protective Life and Annuity, Birmingham, AL, policy form TI-15; Pruco Life Insurance Company of New Jersey, Newark, NJ, policy form ORD 96200-2010.