Celebrates350,000th Customer Milestone

Spearheading the InsureTech revolution in life insurance distribution, continues to delight customers with instant, anonymous quotes, a 50-company database, a content rich comparative rating engine and streamlined underwriting

DARIEN, Illinois (February 19, 2018) –, the online life insurance price comparison service that offers understanding, simplicity and savings to beleaguered life insurance shoppers, has today announced that Leanne Bobo of Copperas Cove, Texas has become its 350,000th policyholder.

“We’re delighted to have Leanne on board as our 350,000th customer and even happier to hear that we were able to obtain coverage for her at a great price,” said founder and CEO, Robert Bland. “Leanne is a perfect example of how we help people with health conditions secure life insurance. We’ve solved the problems of customer confusion and manual, time-consuming shopping by bringing to market proprietary technology that yields instant quotes that are custom-tailored to the customer’s individual health and lifestyle profile. Giving accurate quotes up front saves time and removes unwanted surprises later on.”

Leanne remarked, “LifeQuotes was great. My goals were to cover last expenses and have some money left over for my family. After being declined and rated up at other life insurance websites due to my health history, I was frustrated and confused. gave me instant quotes, a significant savings compared to other insurance websites and an easy purchase process. My monthly premium came in under budget and I secured the coverage I was seeking from an A+ rated insurance company.”

Online Freedom

The technology allows life insurance shoppers to obtain instant, comparative quotes from 50 leading life insurers ($5,000 to $25 million) on a private, anonymous basis and enables purchase from any company shown on a smooth, paperless basis. Today, 40% of customers enjoy no-exam underwriting, which means they are able to skip the paramed exam. Quotes are available for both U.S. citizens and non-citizens.

More good news for life insurance shoppers. Rates are at or near all-time lows.

The chart below reveals current best prices for a healthy applicant with no ratable issues on a 10-year, medically underwritten, level term life policy that covers death by any cause, at any time, in any place, except for suicide within the first two policy years (one year in some states). Term life premiums rise after the initial rate guarantee period. Rates for 15, 20, 25, 30 years and lifetime are also available for instant viewing at Some term life policies allow conversion to permanent insurance without having to undergo further underwriting.

10 Year Term Life, Sample Monthly Premiums
Female Monthly Rates
10 Year Term Life, Sample Monthly Premiums
Male Monthly Rates

All of the sample premiums shown require a signed application, a paramedical interview, a review of the applicant’s medical records, and acceptance by each underwriting company.

Past Accolades for

  • 2023: reaches 410,000 customers 
  • 2023: celebrates 130,500 Home Page Customer Reviews averaging 4.68 Stars 
  • 2023: celebrates 2,300 Google Reviews averaging 4.8 Stars 
  • "Life Insurance Innovation" award winner... Life Insurance Direct Marketing Association 
  • "The premier Web site in terms of details and ease of use..." -- Yahoo! FINANCE 
  • Twice Ranked #1 life insurance website by Kiplinger's 
  • Named a "100 Most useful website" by MSN Money 
  • Past Winner: Forbes' "Best of the Web" 
  • "The best website I've found..." -- Dallas Morning News 
  • "...we'd recommend you do your insurance shopping here..." -- Barron's 
  • "...outstanding - as good as a Web site on insurance can possibly be. Hats off and a gold star to the top insurance site on the Web." -- Insurance for Dummies 

Survey Methodology

Fifty leading life insurers rated “A” or better were polled as to how they underwrite breast cancer survivors for a California resident. Rates may differ in New York. Life insurance policies described, quoted, shown and illustrated throughout this press release may not be available in all states. Banner Life Insurance Company, Urbana, MD, policy form ICC08-LIA, and William Penn Life Insurance Company, Garden City, NY, policy form LIA-WP, both Legal & General America companies; Haven Life, a subsidiary of Massachusetts Mutual, Springfield, MA, policy form ICC19PCM-SI 0819; Pacific Life Insurance Company, Omaha, NE, policy form ICC18 A18LYAP Protective Life Insurance Company, Birmingham, AL, policy form ICC12-400 and Protective Life and Annuity in NY under policy form PL-400- NY; Pruco Life Insurance Company of New Jersey, Newark, NJ, policy form ORD 96200-2010, member companies of Prudential Financial, Inc., Newark, NJ; The Savings Bank Mutual Life Insurance Company of Massachusetts, Woburn, MA, policy form ICC17-A-91 (SBLI and The No Nonsense Life Insurance Company are registered trademarks of The Savings Bank Mutual Life Insurance Company of Massachusetts, Transamerica Financial Life Insurance Company, Harrison, NY, policy form APA 40NY- 107 and Transamerica Life Insurance Company, Cedar Rapids, IA, policy form APA401008T, both AEGON companies. 

About operates an Internet-based life insurance exchange at The company also provides private label, co-branded life insurance technology and fulfillment services to insurance companies, financial institutions, affinity groups, banks, credit unions, property & casualty agencies, trade associations, and other affinity groups with large customer bases. The company’s proprietary technology provides instant quotes and illustrations from 50 leading life insurers and enables a quick, paperless purchase process . More than 400,000 people have purchased policies through since the firm’s founding in 1984. Visit for more information or to explore the life insurance quoting experience online.