Celebrates 1,000 Google Reviews Averaging 4.8 Stars

  • Instant life insurance quotes from 40 different insurers proves a hit with shoppers

DARIEN, Illinois (April 8, 2021) –, the online life insurance brokerage that offers comparative quotes from 40 leading life insurers and allows customers to purchase from the company of their choice, today announced reaching 1,000 Google Reviews with an average Star rating of 4.8.

Live updates of the Company’s Google Reviews can be seen at:…

“We’re thrilled to have reached our 1,000th Google Review at an average Start Rating of 4.8,” said vice president, Brian Bland. “It’s gratifying to see life insurance shoppers so happy with the savings they can achieve by using our proprietary technology, which enables anonymous quoting in private, a comparative selection of 40 insurers’ rates with underwriting guidelines built-in, instant-decision underwriting and online buying capability.”

Bland continued, “A recent study of our customers’ buying experience revealed that 88 percent received final policy pricing at or below the price they initially self-quoted, which is outstanding for life insurance given the high number of variables that can affect a final rate.”

Other unique attributes of the platform include automatic quoting of Final Expense, Term Life, Whole Life and Universal Life whenever applicable, buy-online capability and the disclosure of actual underwriting guidelines so that people with health histories can know with better certainty the expected final price.

“ welcomes people with health histories who might have been rated up or declined elsewhere,” said Bland. “Common conditions we see are diabetes, recovering cancer, heart disease, anxiety and sleep apnea. In today’s competitive market, many insurers will even award their best rates to somebody who has mild hypertension or elevated cholesterol. Some of the plans on our platform ask no health questions going up to $100,000.”

Having an adequate amount of life insurance in place is important and everybody’s situation is unique. Here are some guidelines:

  • For people who work and have dependents, children or a mortgage: 10-15 times annual income
  • For home caregivers: $300,000 minimum
  • For burial-only coverage: $10,000-$25,000

Instant decision term life plans soar in popularity

The chart of sample monthly premiums below reveals the best possible monthly prices for a 10-year, instant decision level term life policy. Most 10-year term life policies are renewable, without evidence of insurability, to age 90+ and may be convertible to permanent insurance without having to undergo further underwriting. Other initial rate guarantee periods such as 15, 20, 25, 30 years and longer are also available as are Universal Life and Whole Life, both of which can provide a level death benefit and level premiums for life.

Instant Decision Sample Rates, 10 Year Term
Female Monthly Rates
Instant Decision Sample Rates, 10 Year Term
Male Monthly Rates
Instant Decision Sample Rates, 20 Year Term
Female Monthly Rates
Instant Decision Sample Rates, 20 Year Term
Male Monthly Rates
Instant Decision Sample Rates, 30 Year Term
Female Monthly Rates
Instant Decision Sample Rates, 30 Year Term
Male Monthly Rates

The sample premiums shown above assume that the applicant is in good health and has no ratable medical issues. Applicants with pre-existing medical issues can view instant quotes at Customers who want quotes and advice by phone can talk to our licensed specialists by calling (800) 556-9393.

Past Accolades for

  • 2022: Celebrates 400,000th Customer Milestone
  • 2021: Celebrates 1,000 Google Reviews Averaging 4.8 Stars
  • "2017 Life Insurance Innovation" award winner... Life Insurance Direct Marketing Association
  • "The premier Web site in terms of details and ease of use..." -- Yahoo! FINANCE
  • Twice Ranked #1 life insurance website by Kiplinger's
  • Named a "100 Most useful website" by MSN Money
  • Past Winner: Forbes' "Best of the Web"
  • "The best website I've found..." -- Dallas Morning News
  • "...we'd recommend you do your insurance shopping here..." -- Barron's
  • "...outstanding - as good as a Web site on insurance can possibly be. Hats off and a gold star to the top insurance site on the Web." -- Insurance for Dummies

About is an Insurtech pioneer that caters to self-directed life insurance shoppers at  The company's innovative technology allows customers to instantly view quotes from 50 insurers and buy from the company of their choice on a paperless basis. The company's proprietary rating engine and illustration system also reveals underwriting guidelines for improved accuracy and customer transparency. LifeQuotes also provides life insurance telephone fulfilment services to larger organizations.

More than 400,000 people have purchased policies through since the firm's founding in 1984. According to Data Bridge Market Research, the Insurtech market is expected to witness market growth at a rate of 42.4% in the forecast period of 2021 to 2028 and is expected to reach $46 billion by 2028 as more and more self-directed consumers discover the benefits on buying online.

Survey Methodology

Life insurance policies described, quoted, shown and illustrated in this press release may not be available in all states and certain terms may vary by state where required by state law. The supplemental policies described provide limited benefits and are NOT comprehensive health insurance or major medical insurance and they do NOT satisfy a person's individual obligation to secure the requirements of minimum essential coverage under the Affordable Care Act (ACA). For more information about the ACA, refer to Policies examined include American Family Life Insurance Company, Madison, WI, policy form ICC14-LD10001; American National Insurance Company, Galveston, TX, policy form ART 12; Assurity Life Insurance Company, Lincoln, NE, policy form I L1702; Banner Life Insurance Company, Urbana, MD, policy form ICC08-LIA, and William Penn Life Insurance Company, Garden City, NY, policy form LIA-WP, both Legal & General America companies; Foresters Financial of Toronto, Canada, under form ICC16 770620; Haven Life Insurance Agency, Issued by C.M Life Insurance Agency, LLC, a subsidiary of Massachusetts Mutual Life Insurance Company (Mass Mutual) of Springfield, MA. Policy form # ICC19PCM-SI 0819); Lincoln Life & Annuity Insurance Company of New York, Syracuse, NY, policy form LEF06321-18_7-10, and The Lincoln National Life Insurance Company, Fort Wayne, IN, policy form LEF06321_5-12, both insurance company affiliates of Lincoln National Corporation, whose marketing name is Lincoln Financial Group; John Hancock Life Insurance Company (U.S.A) of Boston, MA 02117, on policy form number ICC16 2016TERM and John Hancock Life Insurance Company of New York, Valhalla, NY 10595, Minnesota Life Insurance Company and Securian Life Insurance Company of St. Paul, MN under policy number F76777-15; Pacific Life Insurance Company of Newport Beach, CA, policy form P16YLT. North American Company for Life & Health Insurance, Chicago, IL, policy form LS174; Penn Mutual Life Insurance Company of Horsham, PA, under policy form ICC13-LT; Principal Life Insurance Company of Des Moines, IA, under policy form ICC17 SN 104; Protective Life and Annuity, Birmingham, AL, policy form TI-15; Pruco Life Insurance Company of New Jersey, Newark, NJ, policy form ORD 96200-2010.