announces enhanced life insurance price comparison service for scuba divers

DARIEN, Illinois (June 07, 2016) –, the online life insurance exchange that offers instant quotes from 50 life insurance companies and allows customers to buy from any company shown, has announced new enhancements to its price comparison service that are designed to make it quick and easy for scuba divers to find life insurance at the best possible rates. Stop the guesswork, easy life insurance is here. Instant life insurance quotes up to $25 million are now available at

 “Scuba divers have historically had a frustrating experience in finding quality life insurance at competitive rates,” said founder and CEO, Robert Bland. “Our newest enhancements change all that by chopping the multi-hour task of shopping for low rates down to seconds. Life insurance shoppers who indicate that they intend to scuba dive need only answer four short questions about the type and frequency of diving they intend to pursue. In seconds, they will view the best available rates for their profile, whether they are recreational or professional divers.” recommends that family breadwinners with dependents carry no less than ten times their annual income in total life insurance and that a non-working caregiver with dependents carry no less than $250,000.

The life insurance policies listed at cover death by any cause at any time in any place, subject to normal two-year suicide exclusion, one-year in some states. Available policies include term life plans that are renewable to age 95 as well as permanent plans that offer level premiums and level coverage for life.

The chart below shows sample monthly rates for females and males and assumes the following profile: not more than 10 dives per year, no intention to exceed 100 ft. per dive, not certified as a professional instructor, does no high risk diving. Rates for other personalized profiles, including higher-risk divers, are available at

Sample Life Insurance for Scuba Divers, 10 Year Initial Rate Guarantee
Female Monthly Rates
Sample Life Insurance for Scuba Divers, 10 Year Initial Rate Guarantee
Male Monthly Rates

Scuba diving is a popular activity. Industry estimates place the number of active scuba divers in the U.S. at between 2.7 and 3.5 million, with the cumulative number of certifications exceeding 20 million over recent decades. Another 11 million enjoy snorkeling. Scuba diving is one of several non-medical activities that are looked at closely by all life insurance underwriters at the time of application because of the inherent hazards that can cause injury or death. Rates and underwriting rules for scuba divers vary widely among life insurers. According to the CDC, accident is now the 4th leading cause of death in the U.S. and is responsible for taking 130,000 lives per year.

The most common causes of scuba fatalities are gas supply problems, emergency ascent and cardiac events, especially as age rises. These exposures, however, can be greatly reduced by maintaining diving skills after initial training, maintaining control and awareness of your cardiovascular risk factors and adopting dive practices that are appropriate for your age, health and physical fitness.

Executive vice president, Rob Goss, remarked, “The good news for all life insurance shoppers is the fact that prices are now at all-time lows. Most popular so far this year are the 20-year and 30-year term life plans, which, combined, account for 47% of all requests on our exchange. This is an ideal time for people who own a life insurance policy to conduct a self-review and check what they have against current market rates.” reminds shoppers that the underwriting process for certain life insurance policies can often entail a paramed exam, third party database lookups, including the Medical Insurance Bureau (MIB), past medical records, prescription drug use history, driving record and other data sources. We urge all customers to be truthful in their answers to the application questions because a material misrepresentation is a crime in all 50 states and could nullify coverage at a later date.

Many life insurance plans now offer a paperless buying process and utilization of e-signature and/or voice signature.

Past Accolades for

  • 2022: Celebrates 400,000th Customer Milestone
  • 2021: Celebrates 1,000 Google Reviews Averaging 4.8 Stars
  • "2017 Life Insurance Innovation" award winner... Life Insurance Direct Marketing Association
  • "The premier Web site in terms of details and ease of use..." -- Yahoo! FINANCE
  • Twice Ranked #1 life insurance website by Kiplinger's
  • Named a "100 Most useful website" by MSN Money
  • Past Winner: Forbes' "Best of the Web"
  • "The best website I've found..." -- Dallas Morning News
  • "...we'd recommend you do your insurance shopping here..." -- Barron's
  • "...outstanding - as good as a Web site on insurance can possibly be. Hats off and a gold star to the top insurance site on the Web." -- Insurance for Dummies

About is an Insurtech pioneer that caters to self-directed life insurance shoppers at  The company's innovative technology allows customers to instantly view quotes from 50 insurers and buy from the company of their choice on a paperless basis. The company's proprietary rating engine and illustration system also reveals underwriting guidelines for improved accuracy and customer transparency. LifeQuotes also provides life insurance telephone fulfilment services to larger organizations.

More than 400,000 people have purchased policies through since the firm's founding in 1984. According to Data Bridge Market Research, the Insurtech market is expected to witness market growth at a rate of 42.4% in the forecast period of 2021 to 2028 and is expected to reach $46 billion by 2028 as more and more self-directed consumers discover the benefits on buying online.

Survey Methodology

Life insurance policies described, quoted, shown and illustrated in this press release may not be available in all states and certain terms may vary by state where required by state law. The supplemental policies described provide limited benefits and are NOT comprehensive health insurance or major medical insurance and they do NOT satisfy a person's individual obligation to secure the requirements of minimum essential coverage under the Affordable Care Act (ACA). For more information about the ACA, refer to Policies examined include American Family Life Insurance Company, Madison, WI, policy form ICC14-LD10001; American National Insurance Company, Galveston, TX, policy form ART 12; Assurity Life Insurance Company, Lincoln, NE, policy form I L1702; Banner Life Insurance Company, Urbana, MD, policy form ICC08-LIA, and William Penn Life Insurance Company, Garden City, NY, policy form LIA-WP, both Legal & General America companies; Foresters Financial of Toronto, Canada, under form ICC16 770620; Haven Life Insurance Agency, Issued by C.M Life Insurance Agency, LLC, a subsidiary of Massachusetts Mutual Life Insurance Company (Mass Mutual) of Springfield, MA. Policy form # ICC19PCM-SI 0819); Lincoln Life & Annuity Insurance Company of New York, Syracuse, NY, policy form LEF06321-18_7-10, and The Lincoln National Life Insurance Company, Fort Wayne, IN, policy form LEF06321_5-12, both insurance company affiliates of Lincoln National Corporation, whose marketing name is Lincoln Financial Group; John Hancock Life Insurance Company (U.S.A) of Boston, MA 02117, on policy form number ICC16 2016TERM and John Hancock Life Insurance Company of New York, Valhalla, NY 10595, Minnesota Life Insurance Company and Securian Life Insurance Company of St. Paul, MN under policy number F76777-15; Pacific Life Insurance Company of Newport Beach, CA, policy form P16YLT. North American Company for Life & Health Insurance, Chicago, IL, policy form LS174; Penn Mutual Life Insurance Company of Horsham, PA, under policy form ICC13-LT; Principal Life Insurance Company of Des Moines, IA, under policy form ICC17 SN 104; Protective Life and Annuity, Birmingham, AL, policy form TI-15; Pruco Life Insurance Company of New Jersey, Newark, NJ, policy form ORD 96200-2010.