announces enhanced life insurance price comparison service for scuba divers

DARIEN, Illinois (June 07, 2016) –, the online life insurance exchange that offers instant quotes from 50 life insurance companies and allows customers to buy from any company shown, has announced new enhancements to its price comparison service that are designed to make it quick and easy for scuba divers to find life insurance at the best possible rates. Stop the guesswork, easy life insurance is here. Instant life insurance quotes up to $25 million are now available at

 “Scuba divers have historically had a frustrating experience in finding quality life insurance at competitive rates,” said founder and CEO, Robert Bland. “Our newest enhancements change all that by chopping the multi-hour task of shopping for low rates down to seconds. Life insurance shoppers who indicate that they intend to scuba dive need only answer four short questions about the type and frequency of diving they intend to pursue. In seconds, they will view the best available rates for their profile, whether they are recreational or professional divers.” recommends that family breadwinners with dependents carry no less than ten times their annual income in total life insurance and that a non-working caregiver with dependents carry no less than $250,000.

The life insurance policies listed at cover death by any cause at any time in any place, subject to normal two-year suicide exclusion, one-year in some states. Available policies include term life plans that are renewable to age 95 as well as permanent plans that offer level premiums and level coverage for life.

The chart below shows sample monthly rates for females and males and assumes the following profile: not more than 10 dives per year, no intention to exceed 100 ft. per dive, not certified as a professional instructor, does no high risk diving. Rates for other personalized profiles, including higher-risk divers, are available at

Sample Life Insurance for Scuba Divers, 10 Year Initial Rate Guarantee
Female Monthly Rates
Sample Life Insurance for Scuba Divers, 10 Year Initial Rate Guarantee
Male Monthly Rates

Scuba diving is a popular activity. Industry estimates place the number of active scuba divers in the U.S. at between 2.7 and 3.5 million, with the cumulative number of certifications exceeding 20 million over recent decades. Another 11 million enjoy snorkeling. Scuba diving is one of several non-medical activities that are looked at closely by all life insurance underwriters at the time of application because of the inherent hazards that can cause injury or death. Rates and underwriting rules for scuba divers vary widely among life insurers. According to the CDC, accident is now the 4th leading cause of death in the U.S. and is responsible for taking 130,000 lives per year.

The most common causes of scuba fatalities are gas supply problems, emergency ascent and cardiac events, especially as age rises. These exposures, however, can be greatly reduced by maintaining diving skills after initial training, maintaining control and awareness of your cardiovascular risk factors and adopting dive practices that are appropriate for your age, health and physical fitness.

Executive vice president, Rob Goss, remarked, “The good news for all life insurance shoppers is the fact that prices are now at all-time lows. Most popular so far this year are the 20-year and 30-year term life plans, which, combined, account for 47% of all requests on our exchange. This is an ideal time for people who own a life insurance policy to conduct a self-review and check what they have against current market rates.” reminds shoppers that the underwriting process for certain life insurance policies can often entail a paramed exam, third party database lookups, including the Medical Insurance Bureau (MIB), past medical records, prescription drug use history, driving record and other data sources. We urge all customers to be truthful in their answers to the application questions because a material misrepresentation is a crime in all 50 states and could nullify coverage at a later date.

Many life insurance plans now offer a paperless buying process and utilization of e-signature and/or voice signature.

Past Accolades for

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  • "The premier Web site in terms of details and ease of use..." -- Yahoo! FINANCE 
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  • Named a "100 Most useful website" by MSN Money 
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  • "The best website I've found..." -- Dallas Morning News 
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  • "...outstanding - as good as a Web site on insurance can possibly be. Hats off and a gold star to the top insurance site on the Web." -- Insurance for Dummies 

Survey Methodology

Fifty leading life insurers rated “A” or better were polled as to how they underwrite breast cancer survivors for a California resident. Rates may differ in New York. Life insurance policies described, quoted, shown and illustrated throughout this press release may not be available in all states. Banner Life Insurance Company, Urbana, MD, policy form ICC08-LIA, and William Penn Life Insurance Company, Garden City, NY, policy form LIA-WP, both Legal & General America companies; Haven Life, a subsidiary of Massachusetts Mutual, Springfield, MA, policy form ICC19PCM-SI 0819; Pacific Life Insurance Company, Omaha, NE, policy form ICC18 A18LYAP Protective Life Insurance Company, Birmingham, AL, policy form ICC12-400 and Protective Life and Annuity in NY under policy form PL-400- NY; Pruco Life Insurance Company of New Jersey, Newark, NJ, policy form ORD 96200-2010, member companies of Prudential Financial, Inc., Newark, NJ; The Savings Bank Mutual Life Insurance Company of Massachusetts, Woburn, MA, policy form ICC17-A-91 (SBLI and The No Nonsense Life Insurance Company are registered trademarks of The Savings Bank Mutual Life Insurance Company of Massachusetts, Transamerica Financial Life Insurance Company, Harrison, NY, policy form APA 40NY- 107 and Transamerica Life Insurance Company, Cedar Rapids, IA, policy form APA401008T, both AEGON companies. 

About operates an Internet-based life insurance exchange at The company also provides private label, co-branded life insurance technology and fulfillment services to insurance companies, financial institutions, affinity groups, banks, credit unions, property & casualty agencies, trade associations, and other affinity groups with large customer bases. The company’s proprietary technology provides instant quotes and illustrations from 50 leading life insurers and enables a quick, paperless purchase process . More than 400,000 people have purchased policies through since the firm’s founding in 1984. Visit for more information or to explore the life insurance quoting experience online.