“LIDMA Vision Award” Presented toLifequotes.com CEO Robert Bland

Award Recognizes Individuals and Organizations That Support the Expansion
of the Direct Response Channel of the Life Insurance Industry

ATLANTA, Georgia (September 25, 2017) – The Life Insurance Direct Marketing Association (LIDMA) awarded Robert Bland, CEO of online insurance platform Lifequotes.com, the 2017 LIDMA Vision Award. The presentation took place at LIDMA’s 14th Annual Fall Meeting & Showcase in Tyson’s Corner, VA.

The LIDMA Vision Award recognizes people and organizations that make substantial contributions to the advancement of the direct response segment of the life insurance industry. It is the highest honor that LIDMA can bestow on an individual or organization.

“Bob Bland and his team at Lifequotes.com are pioneers in online insurance, having brought to market an innovative, consumer-friendly, online life insurance platform,” said Shervin Eftekhari, president of LIDMA. “Lifequotes.com has additionally supported a variety of direct response marketing channels, while dedicating the company to improving the self-directed customer experience and expanding the availability of life insurance to the underserved middle market.”

The LIDMA Vision Award winner is selected based upon several criteria:

  • Innovation: Specifically in improving the process of how life insurance is delivered to middle America
  • Dedication: To LIDMA and the mission to distribute more life insurance, enhance industry profitability and protect more American families
  • Integrity: To combine a keen business sense with care for other people, kindness, and a passion for the benefits of life insurance

According to Bland, “I am humbled to receive this award, but the credit rightfully belongs to the team of professionals that I work with day in and day out at Lifequotes.com. Without them sweating the details and making it right all of the time, this accolade would not have been possible.”


LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry. The LIDMA “Seal of Approval,” developed by affiliated carriers, vendors, attorneys, and producers demonstrating compliance with articulated process requirements around e-Delivery, e-Signature and Voice Signature, has become a standard-bearer for a consistent approach to process improvement and positioned LIDMA as the leading life insurance organization in e-Process initiatives The not-for-profit organization is committed to helping members protect more families while boosting their revenues and reducing costs.

For more information visit www.lidma.org.

Past Accolades for LifeQuotes.com

  • 2021: LifeQuotes.com Celebrates 1,000 Google Reviews Averaging 4.8 Stars
  • "2017 Life Insurance Innovation" award winner... Life Insurance Direct Marketing Association
  • "The premier Web site in terms of details and ease of use..." -- Yahoo! FINANCE
  • Twice Ranked #1 life insurance website by Kiplinger's
  • Named a "100 Most useful website" by MSN Money
  • Past Winner: Forbes' "Best of the Web"
  • "The best website I've found..." -- Dallas Morning News
  • "...we'd recommend you do your insurance shopping here..." -- Barron's
  • "...outstanding - as good as a Web site on insurance can possibly be. Hats off and a gold star to the top insurance site on the Web." -- Insurance for Dummies

About LifeQuotes.com

LifeQuotes.com is an insuretech pioneer that caters to self-directed life insurance shoppers at www.lifequotes.com. The company's innovative technology allows customers to instantly view quotes from 40 insurers and buy from the company of their choice on a paperless basis. The company's comparative rater also reveals underwriting guidelines for improved accuracy. More than 390,000 people have purchased policies through LifeQuotes.com since the firm's founding in 1984. According to Data Bridge Market Research, the insuretech market is expected to witness market growth at a rate of 42.4% in the forecast period of 2021 to 2028 and is expected to reach $46 billion by 2028.

Survey Methodology

Life insurance policies described, quoted, shown and illustrated in this press release may not be available in all states and certain terms may vary by state where required by state law. The supplemental policies described provide limited benefits and are NOT comprehensive health insurance or major medical insurance and they do NOT satisfy a person's individual obligation to secure the requirements of minimum essential coverage under the Affordable Care Act (ACA). For more information about the ACA, refer to http://www.HealthCare.gov. Policies examined include American Family Life Insurance Company, Madison, WI, policy form ICC14-LD10001; American National Insurance Company, Galveston, TX, policy form ART 12; Assurity Life Insurance Company, Lincoln, NE, policy form I L1702; Banner Life Insurance Company, Urbana, MD, policy form ICC08-LIA, and William Penn Life Insurance Company, Garden City, NY, policy form LIA-WP, both Legal & General America companies; Foresters Financial of Toronto, Canada, under form ICC16 770620; Haven Life Insurance Agency, Issued by C.M Life Insurance Agency, LLC, a subsidiary of Massachusetts Mutual Life Insurance Company (Mass Mutual) of Springfield, MA. Policy form # ICC19PCM-SI 0819); Lincoln Life & Annuity Insurance Company of New York, Syracuse, NY, policy form LEF06321-18_7-10, and The Lincoln National Life Insurance Company, Fort Wayne, IN, policy form LEF06321_5-12, both insurance company affiliates of Lincoln National Corporation, whose marketing name is Lincoln Financial Group; John Hancock Life Insurance Company (U.S.A) of Boston, MA 02117, on policy form number ICC16 2016TERM and John Hancock Life Insurance Company of New York, Valhalla, NY 10595, Minnesota Life Insurance Company and Securian Life Insurance Company of St. Paul, MN under policy number F76777-15; Pacific Life Insurance Company of Newport Beach, CA, policy form P16YLT. North American Company for Life & Health Insurance, Chicago, IL, policy form LS174; Penn Mutual Life Insurance Company of Horsham, PA, under policy form ICC13-LT; Principal Life Insurance Company of Des Moines, IA, under policy form ICC17 SN 104; Protective Life and Annuity, Birmingham, AL, policy form TI-15; Pruco Life Insurance Company of New Jersey, Newark, NJ, policy form ORD 96200-2010, me