Press Releases

For Immediate Release

Date: Monday, September 25, 2017

Media Contact: Gina Grantham, CAE
(770) 516-0207

"LIDMA Vision Award" Presented to CEO Robert Bland

Award Recognizes Individuals and Organizations That Support the Expansion
of the Direct Response Channel of the Life Insurance Industry

ATLANTA, Georgia (September 25, 2017) - The Life Insurance Direct Marketing Association (LIDMA) awarded Robert Bland, CEO of online insurance platform, the 2017 LIDMA Vision Award. The presentation took place at LIDMA's 14th Annual Fall Meeting & Showcase in Tyson's Corner, VA.

The LIDMA Vision Award recognizes people and organizations that make substantial contributions to the advancement of the direct response segment of the life insurance industry. It is the highest honor that LIDMA can bestow on an individual or organization.

"Bob Bland and his team at are pioneers in online insurance, having brought to market an innovative, consumer-friendly, online life insurance platform," said Shervin Eftekhari, president of LIDMA. " has additionally supported a variety of direct response marketing channels, while dedicating the company to improving the self-directed customer experience and expanding the availability of life insurance to the underserved middle market."

The LIDMA Vision Award winner is selected based upon several criteria:

  • Innovation: Specifically in improving the process of how life insurance is delivered to middle America
  • Dedication: To LIDMA and the mission to distribute more life insurance, enhance industry profitability and protect more American families
  • Integrity: To combine a keen business sense with care for other people, kindness, and a passion for the benefits of life insurance

According to Bland, "I am humbled to receive this award, but the credit rightfully belongs to the team of professionals that I work with day in and day out at Without them sweating the details and making it right all of the time, this accolade would not have been possible."


LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers - the fastest growing sales segment in the life insurance industry. The LIDMA "Seal of Approval," developed by affiliated carriers, vendors, attorneys, and producers demonstrating compliance with articulated process requirements around e-Delivery, e-Signature and Voice Signature, has become a standard-bearer for a consistent approach to process improvement and positioned LIDMA as the leading life insurance organization in e-Process initiatives The not-for-profit organization is committed to helping members protect more families while boosting their revenues and reducing costs.

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