What Makes A Trustworthy Life Insurance Agent?

According to experts, the primary value that everyone seeks before a low price for a product or service is whether it is supported by ethical behavior. Do you, as an agent or service provider, uphold the highest professional standards?

Though most in the insurance industry support these initiatives, many consumers remain skeptical of the judgment of a so-called expert because the media constantly reminds us of insurance fraud and other potential threats.

Recent studies, however, show that policyholders are satisfied with the performance of their agents and companies, according to McGill’s Legal Aspects of Life Insurance. Seventy-five percent rate their agent’s service as very good or excellent. Unfortunately, the general public still has a negative perception of the industry.

The following are some good agent recommendations:

Speaking the Truth

Look for someone who is willing to answer your questions honestly, and if he or she does not know the answer, is willing to research it rather than fill in the blanks with an assumption.

Willing to Communicate

A good agent will contact you on a regular basis and discuss your needs at least once a year. He or she should be available to return your calls as soon as possible. According to some experts, you can never talk to a customer or client too much.

Takes pleasure in problem-solving

An agent must be able to listen, empathize, and provide a solution to the client’s needs rather than a sale. A positive attitude and high-energy resolution guidance should be top priorities.

Understanding the Company Behind the Product

Allow the agent to explain the company’s history, years in business, and financial strength. Inquire about how the company ensures ethical business practices. If working for more than one company, a strong agent will stand behind a wide array of products.

Representation by an Agent

It is critical to understand whether or not the agent is independent and how he or she is connected. The most important concept, however, is for the agent to be truthful with the client and to live by that truth.


Edward Graves expressed his dissatisfaction with a surgeon who had not improved his technique or read a medical book since graduating from medical school. Participating in specific associations and taking continuing education classes is essential for staying current. Good agents understand tax and legal issues, as well as how to best fit the client’s financial situation.

Policy Understanding

If necessary, an exceptional agent will explain the policy paragraph by paragraph. Negative consequences resulting from customer misunderstandings. In most cases, the customer has thirty days to reject a purchased product. This is the time to ensure that they understand what they have purchased.

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