Smokers have long been aware of the serious health risks and financial consequences of smoking. Many smokers have switched to menthol or light cigarettes over the years because they offer a less harsh-tasting alternative and are thought to be better for one’s health.
According to studies, menthol cigarettes are becoming more popular due to their ease of use, particularly among teenagers. Kool-menthol cigarettes were introduced in 1933 and had a therapeutic edge in the industry, according to the Food and Drug Administration.
The slogan they advertised was “Rest your throat with Kool,” but in 1942, the Federal Trade Commission filed a suit for false advertising and won. Since Salem was another menthol with a filter, sales skyrocketed when it was introduced in 1956. Salem avoided selling Kool. Newports were also introduced, but the “light” product was not nearly as popular.
During the 1970s, Kool was back in the game, accounting for 60% of the menthol cigarette market among African Americans under the age of 35. Newports regained their popularity and were the best-selling cigarettes in 1993. Finally, Marlboro Menthols, which debuted in 1965, grew in popularity and overtook Marlboro as the leading brand in 2003.
Until the early 1970s, the average American believed that menthol and “light” cigarettes were better for your health. However, research eventually emerged and became widely known that all cigarettes, cigars, and pipes are hazardous to your health; in fact, none are less hazardous than others.
Data shows that quitting smoking and adopting an exercise and healthy eating lifestyle can significantly reduce the overall health risks.