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Advertisements designed to shock consumers

Advertisements designed to shock consumers
Date posted: January 17th, 2011 2:02 PM

A new ad campaign from UK-based life insurance company Aviva is trying to translate the financial impact of its policies into human terms by emphasizing the serious risks families face by not getting coverage.Full Story »

Category: Industry News, Life Insurance, Videos
Tags: ad campaigns, advertisements, advertising campaign, Aviva, awareness, families, financial planning, financial stress, investments, life insurance, market research, risk, shock value, sudden death, unexpected, uninsured

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